Professional History

Marketing is both a science and an art. It is a profession directed by business acumen, balanced by analytics, fueled by creativity, then driven by vision. - Me

Marketing Strategy

For more than two decades, my focus has been marketing and communications strategy, serving as both staff and as consultant, client and agency side.

I am a leader who has taken start-ups from inception through IPO. I have helped domestic and global brands go to new markets, close sales faster and build stronger customer relationships.

I am facile with data—research, customer, syndicated. I lay a foundation for my strategy work with fact, perhaps more than others in my field. I develop marketing plans from a channel agnostic start meaning, I start with how the target is influenced and consumes information. Then, I layer in constraints: budget, cost per acquisition benchmarks, manpower,  marketing infrastructure, etc. I am hard-pressed to think of a communications channel or tactic that I have not employed or at least considered for inclusion in my marketing plans. No skywriting. Yet.

I have developed and implemented B2B and B2C marketing strategies that drove business goals, and won an award or two.

Disciplines:

• Go-to-Market strategies, scenarios and plans

• Demand Generation

• Customer Relationship Management (CRM)

• Direct & Digital Marketing

• Experiential Marketing

• Channel Marketing

I naturally gravitate toward products and services that are driven by technology, though I've worked in several categories:

• Financial Services/Insurance

• Logistics

• Pharmaceuticals

• Technology

• Telecommunications

Systems Development

My first career was in systems development. As a freshly minted computer scientist, upon graduation from Lehigh University, I joined Andersen Consulting (now Accenture). My assignments included writing functional specifications, configuring packaged solutions and coding customization.