Having worked on Verizon Wireless and Verizon Telecommunications for a little more than three years, my team's work was varied including, strategy and planning, analytics and research to support:
In preparation for the launch of a new therapy for chronic obstructive pulmonary diseases (COPD), my team developed Novartis' most comprehensive-to-date patient relationship marketing (RM) program:
In addition to the patient RM program, we developed the healthcare professional RM program to build Arcapta awareness and to solicit requests for samples and sales representative detailing visits.
My team's focus for IBM was demand generation for a new IBM target, small to mid-sized companies (mid-market). For the Americas, we developed and executed lead generation and nurturing programs targeting both mid-market companies and channel partners, whereas for worldwide, we developed demand generation guidelines and best practices. We aligned our strategies, content selections, and tactical execution choices to IBM's new (at the time) "smarter planet" marketing and communications platform.
While working for SAP, my assignment was to quickly establish in Ireland a new 20-person multilingual outbound lead generation telemarketing unit: recruiting, training, procedure definition, EMEA regional coordination, CRM system and telephony infrastructure implementation. Unit was up and running from scratch in six months. The unit targeted European mid-market companies, and generated 100+ leads during its first four months of operation.