Professional Summary

I am a results-driven marketing executive with global and domestic expertise leading and developing marketing and communications strategies, both B2C and B2B:

  • go-to-market
  • brand communications
  • acquisition & lead generation
  • customer relationship management
  • channel marketing

I am a high-performance manager for organizations in IT, professional services, or logistics industries, at early, growth, or transitional development stages.

Recently, I've been spending most of my time driving the wireless technology adoption curve for Verizon in the U.S.

Prior to that, my global client assignments focused on two themes: marketing to small and midsized businesses, and wringing cost efficiencies and effectiveness out of sub-performing global marketing organizations.

Additional online profiles: LinkedIn, Twitter Handle: LeslieHoward, Facebook

Professional History

Hill Holliday, EVP Strategy & Planning (example clients)
- Verion Wireless
- Verion Telecommunications
- Novartis
- Great Wolf Resorts
- Cigna Healthcare

OgilvyOne, Senior Partner, Senior Director of Marketing Strategy (example clients)
- IBM
- DHL
- Lenovo
- SAP
- FM Global
- American Express OPEN

American Express subsidiary, MarketMile, Director, Marketing & Corporate Communications
OpenAuto.com, VP, Marketing & Product Management
24/7 Media, VP, Marketing & Corporate Communications
K2 Design, VP, Marketing
K2 Design, VP, Measurement & Analysis
CellularOne, Manager, Corporate Marketing
A.C. Nielsen, Senior Corporate Account Manager
American Express, Intern, Relationship Marketing
Guy Carpenter, Project Manager, Financial Systems
Andersen Consulting, Senior Consultant, Financial Services

Independent Consultant (example clients):

Neteller Customer segmentation and CRM
SAP Global Marketing Outbound lead generation unit establishment for EMEA in Irleand
Great-West Life & Annuity Brand development and launch
MSN Online media strategy
LivePerson Marketing leadership
Cybersight/Molson.com Online branding

Industry Experience

telco wireless, broadband/entertainment delivery
information technology software, servers, PCs
ecommerce & online media eProcurement, automotive retail, media networks
professional services consulting, market research, advertising
financial services insurance, re-insurance, banking
manufacturing industrial pumps, military transport